The weather might suggest differently, but summer is fast approaching! As lockdown restrictions continue to ease across the UK this means the return of outdoor events such as festivals. From music festivals to food festivals, those catering for families to those attracting a more niche audience, the summer months in the UK are traditionally jam-packed with festivals and events that attract a wide range of demographics. Although things may look differently this year, events are set to adapt in line with health and safety guidelines and make an eagerly awaited return to the calendar. 

Whether it’s meeting new customers or building on relationships with existing ones, festivals and events provide a unique opportunity to convey your brand or message to a wide audience. If your business, charity or organisation is planning to attend a festival or event this year then you’ll want to attract as many people as possible to your stand. The most effective way to do so is by ensuring you have the necessary promotional products to maximise your marketing potential. 

Since it may have been some time since your business last attended an event, we've put together a helpful short-list of essential promotional products to ensure you are prepared...

Promotional gifts/freebies

A guaranteed way to attract people to your stand is by offering promotional gifts or freebies. These types of products are usually low-cost practical or novelty items printed with a logo or marketing slogan and enable your brand to reach a wider audience beyond an initial point of contact.

 
Our top suggestions for summer festivals this year include branded hand sanitisers, bottle opener keyring, and personalised badges. If you want to leave a more light-hearted and fun impression on festival-goers then consider promotional frisbees, beach balls, sunglasses or can coolers. Alternatively, if families with children are your target audience then promotional freebies such as branded bubble blowers, hand held flags, paper windmills and sweets are guaranteed to be well received.


Retail merchandise

If you intend to have a retail presence at festivals this year, there is a wide range of quality promotional merchandise products to choose from. Printed clothing including polo shirts and hoodies are an obvious choice and offer great potential to be personalised with logos, artwork, slogans etc. Other products typically purchased at festivals include tote bags, lanyards and travel mugs. If the Great British weather is anything to go by then branded umbrellas could be your best-seller at outdoor festivals this year! At Yo-Promotions all these products can be ordered at fantastic competitive prices and are available in multiple quantities with a quick turn-around time.


Logistical supplies

This year more than ever it’s important to consider the practical elements for exhibiting at an event, such as implementing effective and safe queuing and admission systems. Wristbands, for example, allow attendance and accessibility to be managed and can also be printed with your business details. At Yo-Promotions we offer a range of wristband products, including fabric, vinyl and even those printed on environmentally-friendly seeded paper.


There are many products to aid the practical element of event organisation, including those required for social distancing. Floor stickers, information boards and posters are essential for health and safety purposes but also become marketing tools when printed with your business details. Similarly, essential PPE supplies such as face masks, visors, disposable aprons and forehead thermometer strips are essential for face-to-face interactions and can also personalised to increase overall brand exposure. At Yo-Promotions we provide all of these products printed with your logo or business details to help you make the most of your marketing potential, whatever the event.

There is undoubtedly a lot to consider when taking your business, organisation or charity to a festival and we hope our suggestions have given you some inspiration. 


When it comes to purchasing promotional supplies, Yo-Promotions aim to make it as easy and straight-forward as possible. Our experienced and knowledgeable team are always on hand to provide guidance and advice, so contact us today to make sure you’re fully prepared for a successful summer of festivals.